Steve Jobs announced the iPad in January as being “a magical and revolutionary product at an unbelievable price. Starting at $499.”
Whatever your views are on the product, whether it is magical or revolutionary, it was quite easy for anyone, anywhere in the world to see that prices (to US customers) started at $499. Fact. Sort of.
Prices were announced just recently for the launch of the iPad in a further nine countries, including some in Europe, and there has subsequently been a fair amount of discussion in the blogosphere about whether non-US customers are being abused, or taken advantage of, that an ‘unfair’ premium might be being charged to non-US customers.
While this is not impossible, there are some differences between the prices, and other matters for consideration, which I set out in this post, that need to be taken account of.
Filed under: Global economic environment | Tagged: Apple, cost-plus pricing, cross-border pricing, currency under- and overvaluation, Economist Big Mac Index, fixed cost absorption, globalisation, globalization, iPad | 6 Comments »



As we have progressed through the deterioration in the economic climate I observed a trend in how people and stakeholders in different organisations and networks respond. My comments here are principally based on observations from the media, in particular business newspapers such as the Financial Times and the Handelsblatt (a German newspaper) and discussions with friends about what they were seeing in their businesses and through their contacts.
The article by Nick Coleman, titled ‘The i-Decade‘, talks about what styles and items have defined the past 10 years, with the end of the decade almost upon us.








