Posted on November 14, 2009 by matthewdbenson
Let’s say you want to research a topic: You start with a general theme, but you’re keen to know more about it. It might just be something that you have a passing interest in, your favorite band, a research topic for college, a client, or a something that you are working on. What do you do? Often you might Google some key words, and read around the topic.
Such search exercises are often unspecific, and consist more of information gathering to see what can be found and if there is anything of interest – normal search queries pump out numerous results, and by clicking on one or more of the top results, reading the contents of the linked pages, and perhaps following some links in those sites (and more reading) you eventually feel that you know something and can’t dedicate any more time to your search.
I recently came across Google Wonder Wheel and consider that it could be an excellent tool to reduce wasted time and effort in the early research steps, by allowing you to quickly focus your specific interest.
Filed under: Internet & technology | Tagged: Google, Google Wonder Wheel, information gathering, mind maps, research, Search | 1 Comment »
Posted on September 2, 2009 by matthewdbenson
Interest based ads (advertisements) are advertisements that appear on pages that you are browsing on, in the internet, which are specifically selected to be relevant to your interests. This means that Google is tracking some information about you, in order to prioritize the adverts you personally see (other people will see different ads).
According to Google, there is no need to worry about ‘big brother’ tendancies, since (i) you can opt out, and (ii) no personal information (identity details, bank details, etc.) is recorded.
Filed under: Internet & technology | Tagged: Google, Google Ads, Interest based ads, Search | 1 Comment »
Posted on August 21, 2009 by matthewdbenson
Some commentators say that after the agricultural and industrial ages, we are now in the information age. That may be true – information is everywhere, to the extent that we are almost drowning in it. Websites, blogs, podcasts, webcasts, etc. And that’s only online – on top there are newspapers, books, DVDs, videos, records, tapes, and live performances (unrecorded, and lost forever except in the memories of those present?). Google, and others, are trying to help people search through the world’s information, including now also the information previously not available online.
As part of its goal to help people search through the world’s information Google is digitizing ‘old media’ content so that it can also be searched (Google Books’ Library Project and Partner Program).
Filed under: Internet & technology | Tagged: blogs, Google, Google books, Information Age, Search, Twitter | 2 Comments »
Posted on August 16, 2009 by matthewdbenson
Ensembli is an interesting website which I think starts to look at ‘search’ in a slightly different way. That said, Ensembli doesn’t really sit alongside Google or Bing – it’s different. In some ways it’s more like an RSS reader, in that it brings stories to you as they become available/published.
Filed under: Internet & technology | Tagged: Bing, Ensembli, Google, Google Alerts, Internet & technology, RSS, Search | 1 Comment »
Posted on August 11, 2009 by matthewdbenson
In response to an article written by Brian Cathcart in the current issue (Volume 2, Issue 4, Summer 2009) of Economist’s “Intelligent Life” magazine (which, by the way, I find to generally be a very good read). Click here for the article.
The article purports that today’s ability to google the answer to almost any question, and have a near immediate answer, is potentially reducing the extent to which today’s society accumulates, or prides itself, in holding and increasing a broad and deep ‘general knowledge’.
Personally I see that this is in fact a misinterpretation of what Google means for our social development. It is correct that answers to more questions can be found quicker, and that one can choose to short-cut ‘knowing’ a fact, by simply ‘looking it up’, but it was always possible to look up some facts, and yet those that prided themselves in their general knowledge used the available sources to provide them with the facts.
Filed under: Internet & technology | Tagged: Brian Cathcart, Economist, Encyclopedia Britannica, Google, Intelligent Life, Search, Wikipedia | 6 Comments »