(or, Thoughts on recent, and future developments in location based services and social networking)
In the world of geeky correspondence on Twitter, Quora and tech blogs the last month has seen a lot of discussion about a new app called Color.
There are several reasons why Color is attracting so much attention:
- It has a high profile team of already successful internet entrepreneurs
- It has received financing (“$41m!”) from one of the most prominent venture capital firms, Sequoia Capital
- It has an innovative, and potentially revolutionary approach to the “social graph” (the way in which social networks are built)
- It is receiving very mixed reviews, from very negative to wildly popular
Color allows you to take photographs with your smartphone, and will share those photographs publicly with anyone nearby (regarding the privacy aspects, it’s really quite simple – if you don’t like that publicity, don’t use Color, at least not for the photos that you don’t want to share).
At the moment, that’s pretty much it. Simple, right? So why the fuss?