Venture capital goes ‘public’?


I recently wrote a blog post about crowdfunding (‘Kickstarter capitalism‘). In that post I largely reflected the perceptions of a typical ‘backer’ (or, one might say, ‘investor’) in crowdfunded initiatives – that is, someone like me. I’ve become enthused about how crowdfunding can help bring new creative ideas to life, when otherwise they might never have been funded; I’ve also bascked a number of such ‘projects’.

Once that post was published, I realized that there were still aspects that I wanted to address, particularly relating to the perspectives of crowdfunding from the view of a potential raiser of funds / project ‘creator’. I’ve not yet ‘created’ my own project on Kickstarter, but I have ‘participated’ in the creation of a project with a group (a consortium?!) of other individuals (more on that in a another post at another time!).

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Kickstarter capitalism

Screen shot 2013-01-10 at 11.16.57 PM

Extract of screenshot from Kickstarter project “CST-01: The World’s Thinnest Watch” by Central Standard Timing [screenshot taken on January 10, 2013]

Crowdfunding‘ (or crowdsourced funding) isn’t new, but it took a leap forward in 2012 as people became more familiar with websites like Kickstarter (possibly the most well known crowdfunding site), Indiegogo, Pozible, Rockethub, Sponsume, and others.

The pure concept of crowdfunding is very interesting. In some ways it goes right to the the very core of capitalism, using the internet to apply specific marketing concepts. In other ways it raises ethical questions about financing of projects. On the face of it, it’s a huge opportunity for entrepreneurs, artists, individuals, and dreamers.

I’ve recently ‘invested’ in a number of crowdfunding projects, and have for a while wanted to note down some of my thoughts about the emotions that it evokes.

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