Considering differences between forecast predictions and scenarios

Photo courtesy of ©iStockphoto.com/VallarieE

Apple has announced that it will shortly hold a special media event, regarding a development in their business model (such events seem to be partly for benefit of consumers, shareholders, suppliers, etc. as well as, seemingly, laying down a challenge to their competitors) – per AppleInsider:

Apple on Wednesday sent out invitations for a special event next week on Jan. 19 in New York City, where it has promised an “education announcement in the Big Apple.”

This announcement has resulted in increased speculation (there was already plenty of speculation before the announcement) of Apple’s potential future success.

Based on the rumors of the forthcoming event, many are predicting that Apple will now take over the text book industry, and some going as far even as saying that Apple will in future dominate the publishing industry.

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An amazing (“amaz[on]ing”) customer service experience


This morning (Sunday morning, ca. 7.30am my time, middle of the night in the U.S.A.), I went onto Amazon.com‘s website, to follow up on a question that I had about my Kindle (an eBook reader device that I had purchased from Amazon.com). The process was slightly different to what I was expecting, and also different to what I had experienced with Amazon in the past. More to the point, it left me quite amazed – I’ve never experienced such a high quality customer service response before.

In the past I remember even struggling to find a telephone number or email address on the Amazon site, in order to contact them with a customer service matter. While I found a telephone number this time,  I turned out that I didn’t need it; Amazon called me.

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Is the iPad Douglas Adams’ “Hitchhiker’s Guide to the Galaxy”?

I recently read (and retweeted) the tweet above.  It made me think what has been achieved in a relatively short space of time (30 years or so, since computers began to reach the public, initially in only a very rudimentary form), and inspired me to develop those thoughts.

As @dna4ever42‘s tweet quotes Stephen Fry (in the Time magazine article ‘The iPad Launch: Can Steve Jobs Do It Again?‘), Stephen Fry (@stephenfry) likens the iPad to the encyclopedia in Douglas Adams’ brilliant ‘The Hitchhiker’s Guide to the Galaxy‘ (the encyclopedia being that guide), written by Adams, a close friend of Fry, in 1979.

It is indeed a shame that Adams, who Fry describes as being the first person in the UK to own an Apple Macintosh computer, isn’t able to see the iPad (Adams died of a heart attack at the age of 49 on 11 May 2001) – one can be fairly sure that he would have been excited by it.

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