Searching for company names/references/tweets on Twitter

I was recently interested in searching for references to the name ‘Ernst & Young‘ (the accounting firm) on Twitter (ie, within tweets). Obvious? Just type ‘Ernst & Young’ into the box on Twitter Search?  Yes, of course. … But that’s not the end of the story.

Getting the right search results on Twitter can be a little more tricky than that, but as I show below, not entirely impossible. I have set out a few hints and tips as to how to ensure you can increase your chances of finding references to any company name in Twitter.

Ensembli – a solution to information overload?

Ensembli is an interesting website which I think starts to look at ‘search’ in a slightly different way. That said, Ensembli doesn’t really sit alongside Google or Bing – it’s different. In some ways it’s more like an RSS reader, in that it brings stories to you as they become available/published.