“Brainstorming doesn’t work”?

Photo courtesy of ©iStockphoto.com/DrAfter123

I recently wrote a post titled “Thoughts on ideas, brainstorming, facilitation, and crowdsourcing“.  In that I wrote “I love brainstorming”. And I still do (for the reasons given in that last post).

Interestingly however, since writing that post, I’ve come across a number of opponents to brainstorming, most recently with the recommendation to search for “brainstorming doesn’t work” in Google – in true Google style, there are “About 7,030,000 results (0.21 seconds)”. In contrast, Googling “benefits of brainstorming” yields only about 4,200,000 results …

So what’s wrong?

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Thoughts on ideas, brainstorming, facilitation, and crowdsourcing

Photo courtesy of ©iStockphoto.com/DrAfter123

Having an “idea” is a uniquely human thing.  It can be fun, beautiful, empowering, motivating, exciting, artistic, valuable. *

Through personal reflection, brainstorming, facilitation and crowdsourcing ideas can be leveraged and improved upon, to the point that the outcome is far better than the initial idea.

Ideas come from creative thinking, considering the previously unconsidered, often referred to as ‘out-of-the-box’ thinking or ‘strategic’ thinking (albeit strategy in many businesses seems, disappointingly, often not to be that creative).

I enjoy the creative process of originating and developing ideas, and so wanted to pull together some thoughts on this.

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