Why it makes sense to ‘Like’ and ‘Check-in’

Photo courtesy of ©iStockphoto.com/pressureUA

For a long time I thought, as I believe many people still do, that ‘Liking’ posts or webpages (eg, Facebook‘s ‘Like’ button), and ‘checking-in’ at locations (eg Foursquare) were just for fun, an unnecessary novelty.

With the development of social discovery, and smarter algorithms used for advertising, it’s becoming apparent to me that there is in fact quite some value in ‘liking’ and ‘checking-in’.

Of course, many people will immediately shudder, raising privacy concerns, and concerns that it is time-consuming or frivolous (see also my post “Thoughts on privacy versus disclosure in today’s society“). These can be fair objections, but let’s investigate things a little further.

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