Why everyone needs to consider becoming an early adopter (or at least in the “early majority”)

Source: http://upload.wikimedia.org/wikipedia/commons/0/0f/Diffusionofideas.PNG

As I mentioned also in a previous post (‘Thoughts on the accelerating evolution of business models’), the world seems to be changing fast (and accelerating in the pace of change). I believe this could require a change in how Everett M. Rogers’ “Diffusion of innovations” should be perceived (he was the creator of the concepts set out in the chart above).

In particular, due to the pace of change, I consider that it is today even more important to be on the left side of the curve, than on the right, and as such, instead of a ‘normal distribution‘, the distribution should be skewed to the left (an example, hypothetical chart for this follows below).

Continue reading