‘Big 4’ accounting / professional services firms on Twitter

One could say that 2011 is the year that the ‘Big 4’ accounting / professional service firms (in alphabetical order: Deloitte, Ernst & Young, KPMG, and PwC) really ramped up their use of Twitter as a tool to communicate with people interested in what they might have to say.

That is not to say that they didn’t already have Twitter accounts previously, but the number of Twitter accounts, and use of Twitter has increased significantly this year, including in many cases, separate accounts appearing for each country (often in local language).

This growth however doesn’t always appear to be centrally managed, or connected to a clear strategy to using Social Media (rather appearing in some cases to be the result of decentralized, local decisions, indicated by inconsistent avatar graphic uses and unusual timing of appearance of new accounts).

Below I comment on the types of accounts, what is being said, and provide links to Twitter lists where you can (with or without registering for Twitter) observe what the firms are saying.

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Searching for company names/references/tweets on Twitter

I was recently interested in searching for references to the name ‘Ernst & Young‘ (the accounting firm) on Twitter (ie, within tweets). Obvious? Just type ‘Ernst & Young’ into the box on Twitter Search?  Yes, of course. … But that’s not the end of the story.

Getting the right search results on Twitter can be a little more tricky than that, but as I show below, not entirely impossible. I have set out a few hints and tips as to how to ensure you can increase your chances of finding references to any company name in Twitter.

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