An outsider’s perspective of ‘Social Games’ (eg. Zynga’s Mafia Wars, FarmVille, etc.)

Social Games are ‘computer games’ played on the internet, usually via a social networking site (eg, Facebook, mySpace, etc.), which involve interaction with chosen other people (usually nominated friends). In a sense they are a classic example of “Web 2.0”, being the development of the world-wide web to involve greater interaction between online participants.  They have piqued my interest, because a number of my friends are playing them on Facebook, and I really had no idea what they were about.

Companies like Zynga (the maker of some of the largest social games, and who I comment on further below) appear to be quietly growing into powerful market participants, despite mostly being hidden from the public eye (at least so far, most of the social games developers are venture capital funded).

Zynga has an excellent overview, presented by its founders and employees, in this YouTube video:

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