Interest based ads – what you should know that Google knows about you!

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Interest based ads (advertisements) are advertisements that appear on pages that you are browsing on, in the internet, which are specifically selected to be relevant to your interests. This means that Google is tracking some information about you, in order to prioritize the adverts you personally see (other people will see different ads).

According to Google, there is no need to worry about ‘big brother’ tendancies, since (i) you can opt out, and (ii) no personal information (identity details, bank details, etc.) is recorded.

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