Posted on May 9, 2010 by matthewdbenson
Steve Jobs announced the iPad in January as being “a magical and revolutionary product at an unbelievable price. Starting at $499.”
Whatever your views are on the product, whether it is magical or revolutionary, it was quite easy for anyone, anywhere in the world to see that prices (to US customers) started at $499. Fact. Sort of.
Prices were announced just recently for the launch of the iPad in a further nine countries, including some in Europe, and there has subsequently been a fair amount of discussion in the blogosphere about whether non-US customers are being abused, or taken advantage of, that an ‘unfair’ premium might be being charged to non-US customers.
While this is not impossible, there are some differences between the prices, and other matters for consideration, which I set out in this post, that need to be taken account of.
Filed under: Global economic environment | Tagged: Apple, cost-plus pricing, cross-border pricing, currency under- and overvaluation, Economist Big Mac Index, fixed cost absorption, globalisation, globalization, iPad | 6 Comments »
Posted on April 3, 2010 by matthewdbenson
I recently read (and retweeted) the tweet above. It made me think what has been achieved in a relatively short space of time (30 years or so, since computers began to reach the public, initially in only a very rudimentary form), and inspired me to develop those thoughts.
As @dna4ever42‘s tweet quotes Stephen Fry (in the Time magazine article ‘The iPad Launch: Can Steve Jobs Do It Again?‘), Stephen Fry (@stephenfry) likens the iPad to the encyclopedia in Douglas Adams’ brilliant ‘The Hitchhiker’s Guide to the Galaxy‘ (the encyclopedia being that guide), written by Adams, a close friend of Fry, in 1979.
It is indeed a shame that Adams, who Fry describes as being the first person in the UK to own an Apple Macintosh computer, isn’t able to see the iPad (Adams died of a heart attack at the age of 49 on 11 May 2001) – one can be fairly sure that he would have been excited by it.
Filed under: Internet & technology | Tagged: @stephenfry, Amazon, Apple, dna4ever42, Douglas Adams, Google, Google books, iPad, Kindle, Stephen Fry, The Hitchhiker's Guide to the Galaxy, Wikipedia | 4 Comments »
Posted on April 2, 2010 by matthewdbenson
It is said that “Imitation is the sincerest form of flattery”. Perhaps even more sincere, is “parody”.
Apple’s new “iPad” tablet computer will be launched tomorrow. There is intense debate, commentary and argument in some circles as to whether the product is a hit or miss. And all of that from (mostly) people who have never seen, let alone touched the ‘multi-touch’ device. Whatever your point of view, it is clear that Apple has developed incredible power to enter people’s lives via its marketing and its cultural values.
Aside from much of the comments, described by some as being from “Apple fanboys” and “Apple haters”, a few videos have appeared on sites like YouTube which aim to capitalize on the excitement and interest in the iPad, by making fun of the device. It would seem that much of this humor is however flattery, not least in its garnering of further attention for the iPad ‘story’ (some of the iPad parody videos have hundred’s of thousands of ‘views’ on YouTube).
Filed under: Internet & technology | Tagged: Apple, collegehumor, humor, humour, iPad, iPad parodies, iPad parody | 1 Comment »