An amazing (“amaz[on]ing”) customer service experience


This morning (Sunday morning, ca. 7.30am my time, middle of the night in the U.S.A.), I went onto Amazon.com‘s website, to follow up on a question that I had about my Kindle (an eBook reader device that I had purchased from Amazon.com). The process was slightly different to what I was expecting, and also different to what I had experienced with Amazon in the past. More to the point, it left me quite amazed – I’ve never experienced such a high quality customer service response before.

In the past I remember even struggling to find a telephone number or email address on the Amazon site, in order to contact them with a customer service matter. While I found a telephone number this time,  I turned out that I didn’t need it; Amazon called me.

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Is the iPad Douglas Adams’ “Hitchhiker’s Guide to the Galaxy”?

I recently read (and retweeted) the tweet above.  It made me think what has been achieved in a relatively short space of time (30 years or so, since computers began to reach the public, initially in only a very rudimentary form), and inspired me to develop those thoughts.

As @dna4ever42‘s tweet quotes Stephen Fry (in the Time magazine article ‘The iPad Launch: Can Steve Jobs Do It Again?‘), Stephen Fry (@stephenfry) likens the iPad to the encyclopedia in Douglas Adams’ brilliant ‘The Hitchhiker’s Guide to the Galaxy‘ (the encyclopedia being that guide), written by Adams, a close friend of Fry, in 1979.

It is indeed a shame that Adams, who Fry describes as being the first person in the UK to own an Apple Macintosh computer, isn’t able to see the iPad (Adams died of a heart attack at the age of 49 on 11 May 2001) – one can be fairly sure that he would have been excited by it.

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