Thought leadership insights – not just a sales tool!


A friend recently shared with me a thought leadership article (cover shown above) from Accenture, a consulting firm.  The article shared views and insights into factors determining the adoption of electric vehicles, and future direction in which they will likely develop. These views were supported by a study/survey that Accenture had undertaken.

The article addresses a topic that I am interested in, and so I was glad to be informed of the article. What’s even better, the article was free (but was still comparable in quality to what one might find in leading professional media publications).

This highlighted for me an interesting development. Professional service / advisory firms are generally keen to prove their abilities, highlight their knowledge and expertise, and often do this by preparing thought leadership articles. These articles are often freely available on their websites (sometimes on request or after registration).

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