“Brainstorming doesn’t work”?

Photo courtesy of ©iStockphoto.com/DrAfter123

I recently wrote a post titled “Thoughts on ideas, brainstorming, facilitation, and crowdsourcing“.  In that I wrote “I love brainstorming”. And I still do (for the reasons given in that last post).

Interestingly however, since writing that post, I’ve come across a number of opponents to brainstorming, most recently with the recommendation to search for “brainstorming doesn’t work” in Google – in true Google style, there are “About 7,030,000 results (0.21 seconds)”. In contrast, Googling “benefits of brainstorming” yields only about 4,200,000 results …

So what’s wrong?

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