Online business games – undiscovered, ‘behind the curve’, or of limited value?

I recently wrote a post about Zynga, an online social games developer (here).  Zynga is growing quickly, wth games that they develop having tens of milions of subscribers/players.  In that post I speculated that there could be a huge opportunity for a business to develop (or co-develop) a successful ‘social business game’.

In the meantime, I came across various examples of online business games, including ‘Energyville‘, an online game developed between Chevron (the energy company) and The Economist (the magazine), which was launched in September 2007 (press release). Energyville isn’t in fact a ‘social game’, but rather just an online game, but I thought that this would be a good opportunity to take the thoughts further, given its backing by two well known companies

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